Live From YouTube, Its You

YouTube made news today after announcing that they’re testing a live streaming platform.  This isn’t their first venture into live broadcasting (previous broadcasts included U2, the Indian Premier League, the White House & E3) but this is the first time they’re testing live broadcasts with the public.  The limited test will occur on 9/13/10 & 9/14/10.

Broadcasters will simply need a webcam or external USB/FireWire camera to join in on the fun.  YouTube will also test a “Live Comments” module which will allow two-way communication between the broadcaster and the YouTube community.

They’ve teamed up with four content partners to assist in the test: Howcast, Next New Networks, Rocketboom and Young Hollywood.  They will evaluate the results of the initial test and may consider rolling out the platform on a broader basis.

YouTube is the dominant player when it comes to streaming video. How do you think this will impact established brands like uStream or, if YouTube’s live streaming is rolled out on a broader basis?

September 13-14, 2010 content schedule:

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